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- Sheep On the Row -
The Sheep on the Row event marked the start of Wool Week which took place on the 5-11 of October 2015. The Campaign for Wool’s aim is to promote and celebrate the natural, renewable and biodegradable qualities of wool, and showcase the relationship between wool and the menswear industry.
Sheep On the Row, 5th October, 2015

Savile Row was transformed into a green pasture, with 30 Bowmont Merino and Exmoor sheep and two barns, focusing on the landscapes of the main wool growing countries, Australia, New Zealand, South Africa and UK.

The shops along the row also opened their doors to visitors to demonstrate how wool is used to make bespoke garments by the British tailoring industry. The event saw 25 tailoring houses from Savile Row, The West End and The City of London each dress a model in bespoke clothing made of fine woollen cloth from 28 wool weavers and merchants and the amazing accessories were provided by the Gentleman’s Houses of Savile Row and St. James’s.

Three trends taken from Autunm/Winter 2015/16 were selected to form the basis of the bespoke tailored garments and knitwear pieces featured in the Sheep on The Row display:

Bespoke – The glorious and fascinating origin of menswear is now true contemporary luxury. The charming fabrics of the traditional sartorial culture make each suit unique.

Icelandic – The atmosphere of the Icelander life and landscape. Clothes and fabrics are warm and comfortable, but also technical and performing, to face harsher climates.

Traveller – The new style for business travellers. Elegance combined with practicality and technology. Traditional fabrics and yarns combined with the most technical, for an unexpected new look.

To find out more information about The Campaign for Wool click here.